Elohim & Kenneth

Praveen Kenneth

Praveen Kenneth is an Indian Advertising & and media entrepreneur, the Founder of the renowned Law & Kenneth Worldwide, and the Founder/Chairman of Elohim & Kenneth Ventures Pvt. Ltd. He is also the founder of BEAUTIFUL INDIA, the Global Luxury Brand launched in Paris during the Paris Olympics 2024. And currently rolling out across 10 world cities. Starting off at Ogilvy & Mather in 1990, as a young Account Executive when he was 20 years old, he moved up the ladder in the industry to run the Coca- Cola Advertising mandate at McCann Ericsson when he was 25 year of age. At 29, he became the youngest-ever CEO of the French media and advertising powerhouse, the US$10 Billion Publicis Groupe’s Indian operations. At that time, he oversaw the group’s operations in the Indian sub-continent. In 2004, Praveen became an entrepreneur. Along with Andy Law of St. Luke’s, he founded his own communications agency with investment support from Dame Anita Roddick, the founder of The Body Shop, London. He launched Law & Kenneth Worldwide in the UK and India. Law & Kenneth expanded its operations to 18 locations worldwide within a few years. By 2014, Law & Kenneth was the largest independent agency in India, managing the best of Global and Indian clients. At this point in 2014, Praveen decided to partner with Publicis Groupe and formed Law & Kenneth/Saatchi & Saatchi in India. With this partnership, he moved to be on the Board of Saatchi & Saatchi Asia/Pacific. In 2017, he moved out of advertising with his final sale of Law & Kenneth to Publicis Groupe. He created Elohim & Kenneth, a new media and AI/data-focused venture fund through which he continues to be involved in the industry. He is also currently mentoring and investing in young start-ups in AI and Media. Praveen’s passion for building and nurturing innovative organisations has helped create strong businesses and iconic brands, with the work on many still being considered the industry's benchmark. His ability to simplify and clarify complex challenges faced by corporations, brands, and businesses has earned him fame and respect in the industry. Ever the evangelist for the new world, he has always upheld unwavering faith in people's ability to make the impossible possible!